(iPad and iOS) Apps Invade Music Industry at NAMM

by David Chin on January 25, 2012

What's not highlighted in this article at The Orange County Register is how dominant the iPad and other iOS devices are in the pro audio and music industry.

"jlandd" writes the following in an AppleInsider forum post:

Here's a great example of why the iPads are doing very well: at the recent NAMM (National Association of Music Merchants) show in Los Angeles, THE trade show for dealers of anything to do with pro audio and music hardware and software, iPads were everywhere. Not as notepads for the attendees, as parts of products on display. Mackie, MOTU, Akai, Moog, etc., in fact it seemed practically NOBODY didn't have an iPad centric product. These aren't like the silly iPod docks you see in Target. These are part of serious tools. Most weren't trying to compete with any laptops but were front ends for other hardware processors. You couldn't use a desktop for most of these uses and these are better than using a laptop for their purposes. Just Google it and read up on all of them. People who use iPads in recording studios and for live audio purposes are over the moon in love with how they fit in. This has nothing to do with how something else isn't selling or is saturated. It has to do with what's good about an iPad.

They work. No one is going to build a system around hardware they don't have faith in, and if this year's NAMM is any indication there is no lack of faith in iPads as something all audio people will be wanting to spend $500 on even if they never use it for anything else, never enter into Apple's ecosystem for apps or media, download a show or even boot up iTunes.

Oh, and in case anyone is wondering what the percentage of other tablets on display for the same uses and products? Other tablets were close to invisible, I was told. Anything running Android was some little little page turning app or DJ something or other. If any were doing any better my friend couldn't find them. But you couldn't turn around without an iPad running a $30,000 tour mixer or fine tuning Broadway caliber monitor packages.

It's over. Apple will make millions just based on this market and there are no other players.

Here's an example of a music device that integrates with iPad, the Alesis AmpDock for iPad, a multi-effects guitar processor, being demoed at NAMM 2012:

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