From the Fotolia Newsletter, November 2009:

30 years in the biz, Jack Hollingsworth has a few tips on shooting stock portraiture.

Tip 1: Content Trumps Craft Photographers love talking about the “craft” of how images are created, but most customers are looking for content and concepts.

Tip 2: Avoid Traditional Portraiture Set-ups Traditional portraiture is stiff and predictable. Today’s buyers are looking for imagery that is completely authentic, emotive, credible and unrehearsed.

Read more on Jack Hollingsworth and microstock photography.