Average Selling Prices (ASP's) for Macs vs Windows PCs In 2009 – Joe Wilcox:
According to NPD, in June, average selling prices for all PCs sold at US retail was $701, or $690 for desktops and $703 for notebooks. But the ASPs get more interesting when comparing Macs to Windows PCs. For all Windows PCs, ASP was $515 in June. For Macs: $1,400. Desktop Windows PC ASP: $489. Mac desktops: $1,398. Windows notebook ASP was $520, or $569 when removing all those nasty, margin-sucking netbooks. Mac laptops: $1,400.
Apple Not Keen on Netbook / Low-Priced Notebook Computers – Tim Cook, circa July, 2009:
2:44 PT – DM: Tim: Our goal is not to build the most computers, it's to build the best. Whatever price point we can build the best at, we will play there. At this point, we don't see the way to build a great product for this $399-$499, this kind of price point unit. And, as I've said before—and I think this is playing out in many areas—many customers become disappointed and disenchanted after they've bought one of these. Focused on making best value. Now can buy MacBook Pro for $800 less than last year. Feel very good about strategy and pricing, and results bear it out. Macs have outrun the market 18 of the last 19 quarter. And I think we do have the right approach.
And:
2:49 PT – DM: Tim: I never want to discount anything in the future, and never want to specifically discuss new products. I think most customers that are buying a portable want a full-featured notebook, and we deliver those and some incredible value. Some of the netbooks that are being delivered are very slow, have software technology that is old, don't have robust computing experience, lack horespower, have small displays and cramped keyboards, and I could go on and on, but I won't. I think many people won't be happy with, and we're only going to play in things where we can deliver things that are very innovative that we're proud of.
Apple Reports Third Quarter Results: Fiscal 2009 Third Quarter Ended June 27, 2009 – CUPERTINO, California – July 21, 2009
Apple® today announced financial results for its fiscal 2009 third quarter ended June 27, 2009. The Company posted revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 per diluted share. These results compare to revenue of $7.46 billion and net quarterly profit of $1.07 billion, or $1.19 per diluted share, in the year-ago quarter. Gross margin was 36.3 percent, up from 34.8 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter’s revenue.
Read the Live Update: Apple Earnings Call and John Gruber's thoughts.
